Website PreviewThe kids’ art deserves a website as beautiful as the show.
We built Kid’s Heart & Art a new website, at no cost, so every donor, sponsor and family who looks you up before February 20 sees the heart behind the show. Here’s how it scores next to the current site.
The scores
Where the website stands today, and where this one takes it
We score nonprofit sites on what actually moves donors and sponsors: does it look the part, tell the story, make giving easy, put the event up front, work on a phone, show up on Google and AI, and prove the impact with real photos.
Current website
kidsheartandart.org
Works, but doesn’t tell the story
- The home page is two program cards and a logo strip, so a first-time donor sees almost nothing of the kids or the mission
- No impact on the home page: the $12,000+ raised, 54 artists and 280+ guests aren’t there to build trust
- The February 20, 2027 show date isn’t on the home page, 99 days out
- Only 4 images on the home page, while you have dozens of beautiful real show and class photos
- The phone number isn’t tap-to-call, and there’s no structured data to help Google and AI assistants recommend you
New website
Built by CMG
Beautiful, story-first, built to win donors
- Opens on a real show photo and the Feb 20, 2027 date at the Taubman, with one-tap paths to register, attend, donate and sponsor
- Kristina and Jack’s story, the 2024 → 2027 timeline and the impact numbers, so donors feel the why before they’re asked
- Every sponsorship tier on the page, from $100 class sponsors to the $4,000 Love a Room goal for the Ronald McDonald House
- Free class info, the 18-zip-code roadmap and a volunteer form that actually saves sign-ups
- Your real 2026 show and class galleries, sponsor wall and press, plus tap-to-call and search-ready structure
Point by point
The same 7 measures, side by side
| What we measured | Current | New | ||
|---|---|---|---|---|
| First impression & design | 7 / 20 | 19 / 20 | ||
| Donor & sponsor path | 10 / 20 | 19 / 20 | ||
| Mission, story & impact | 3 / 15 | 14 / 15 | ||
| 2027 show & class details up front | 5 / 15 | 14 / 15 | ||
| Mobile experience | 6 / 10 | 9 / 10 | ||
| Google & AI search | 5 / 10 | 9 / 10 | ||
| Real photos & proof | 5 / 10 | 10 / 10 | ||
| Total | 41 | 94 |
Every Register, Donate, Sponsor and Attend button on the new site goes straight to your existing kidsheartandart.org forms, so nothing changes about how you take registrations, donations or sponsorships.
Kid’s Heart Show
Why now
Donors and sponsors won’t tell you why they passed.
Before someone writes a check or puts their logo on the 2027 show, they look you up. If the website doesn’t show the kids, the story and the impact, most won’t say a word. They just quietly give somewhere else, and you never know it happened. The next 90 days are when sponsor and donor decisions get made, so this is the moment the website matters most.
What happens next
Three easy steps, and it’s yours
Share it with the board. Every page, photo and link is ready to review.
Any wording, photos or real family and volunteer quotes you’d like added, we’ll make the changes.
When you say go, we put it live on kidsheartandart.org. No agreement, no invoice.